China’s box office in 2022 dropped 36% versus 2021, reaching a little over RMB 30B ($4.35B). According to Chinese state media, citing figures from the China Film Administration, 85% of the 20…
The market was severely impacted by Covid-related issues across the year, including extended lockdowns in various cities and a rollercoaster of the number of cinemas open. More recently, China lifted its zero-Covid policy which resulted in its own set of problems as infections surged and audiences were concerned about leaving their homes.
Up ahead, there’s some concern about the typically lucrative Chinese New Year holiday which falls early in 2023, officially beginning January 22. Maoyan currently listson that date, the sequel to 2019’s sci-fi adventure blockbuster, while there are other potential breakouts, though a question remains over the Covid situation.
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