Dust to Dust re-emerged as the box office chart winner on a pre-holiday weekend that lacked momentum and new releases.
recovery this year took a pause on a weekend with no new releases and the quietest attendance levels since January.
Data from consultancy firm Artisan Gateway showed nationwide box office worth just $25 million – from a population of 1.3 billion people and some 100,000 commercial cinema screens. The figure was the second lowest of 2023 and only fractionally higher than the second week of January, which was a time when China’s post-COVID recovery was only just gearing up and major film releases were targeting the late-January Chinese New Year festivities.
These factors have allowed the film industry in China to defy the increasingly gloomy macro-economic picture, which is being held back by the property crisis, changing international trade patterns and only weak stimulus measures from central government.
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