The result is small compared to pre-pandemic norms, but an improvement upon other recent Hollywood releases, which have faltered in the large China market.
After a plunge in imported releases in 2022, Hollywood product has begun returning to Chinese screens at a regular clip. Release approvals are coming four to six weeks in advance, as per pre-pandemic norms, and date-and-date release slots with North America have become typical again — both a big boost to marketing campaigns.
But enthusiasm for American movies among the Chinese public appears to have waned during the long pandemic dry spell — and perhaps also thanks to a steady drumbeat of negative local press over Washington and Beijing’s spiraling diplomatic relations. Two Japanese anime titles have far surpassed any Hollywood tentpole in China ticket sales this year — Makoto Shinkai’swith $90 million — an outcome unthinkable during most of the past decade.
The film easily unseated a trio of Chinese tentpoles that launched a little over a week ago ahead of the May Day local holiday period. Chinese road comedy , written and directed by Yi Xiaoxing , held onto second place with $15.3 million, taking its total sales to $99.1 million, according to data from regional box-office tracker Artisan Gateway. And the patriotic action flick” slid 75 percent from its $40 million first-place opening to earn just $11.2 million for third place in weekend two.
Industry watchers will be looking ahead for signs of growing momentum for Hollywood with the China release of Universal’s — a favorite franchise in the market — coming on May 17, and Warner Bros.’ DC superhero entry
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