China hires western TikTokers to polish its image during 2022 Winter Olympics

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China hires western TikTokers to polish its image during 2022 Winter Olympics
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Influencers told to extol country’s virtues on social media despite diplomatic boycotts of Beijing Games over human rights record

Photograph: Noel Celis/AFP/Getty ImagesPhotograph: Noel Celis/AFP/Getty ImagesAn army of western social media influencers, each with hundreds of thousands of followers on TikTok,Concerned about the international backlash against the Beijing Games amid a wave of

Jaswal, who was born in the UK, received $210,000 shortly after the contract was sealed with Chinese diplomats, he told the. He promised Beijing that his influencers would bring an estimated 3 million impressions on social media platforms frequently used by young Americans.

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