Yogawear, hiking, outdoor and other sports apparel are being growth sectors in China due to consumers’ quest for a healthier lifestyle.
Markets worldwide are filled with uncertainty due to the unpredictable and perplexing international dynamics. In this context, happiness, health, and being in shape have become key trends aimed at spurring more apparel purchases in. This is also in line with the underlying logic of supply and demand — the greater the crisis facing the market, the more brands and consumers need to enhance their competitiveness with the “happiness index.
So how large is the yogawear market? According to the 2022 China Fitness Industry Data Report, China’s fitness market in 2022 was worth around 255.9 billion yuan, or $35 billion. A closer look at the consumer market for yogawear and equipment in the fitness track shows that the market size of yoga supplies in China rose from 8.2 billion yuan to 20 billion yuan in 2022, demonstrating a significant year-over-year growth tendency.
These effects are even more pronounced in the post-1995 group, who lack a sense of well-being. As a result, 75 percent of respondents preferred to exercise in a way that made them feel good. Of these respondents, 65 percent believe that community activities are more conducive to their sense of well-being than exercising alone.
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