It wasn’t just “Star Wars: The Rise of Skywalker” — with its dismal $12 million opening weekend — that was a Middle Kingdom misfire for Hollywood in 2019. When year-end figures fo…
titles will be among the 10 top-grossing titles of 2019, compared to five out of 10 last year and overwhelming market domination not so long before that.since 2008,” said Chris Fenton, previously China-based head of motion pictures at DMG and now senior advisor to IDW Media Holdings and a trustee of the U.S.-Asia Institute.
Artisan Gateway data already show the market share of Chinese films rising from 62% in 2018 to 65% in 2019. That has come largely at the expense of Hollywood titles, which are down to 31% so far this year, compared to 34% last year. The figure could drop below 30% in the final calculation. Another structural change is likely to make it hard for Hollywood to quickly reverse its declining market share: a shift in audience demographics thanks to China’s cinema-building spree. According to Artisan Gateway, nearly 20,000 new screens opened in China this year, pushing the total to about 80,000.
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