Temu, a Chinese-owned shopping app, is a big hit thanks to its low prices and free shipping.
Chinese shopping app Temu first caught my eye when I kept seeing ads for a pair of Lenovo true wireless earbuds they were selling for some ridiculously cheap price lower than $3. According to, Temu has been the most downloaded app in the U.S. since the beginning of the year. There is no denying that the Temu app is full of low-priced items. It reminds this writer of the Spencer Gift catalogs that are full of cheap and often useful items.
And it seems that American consumers can't get enough of the stuff that Temu is selling. A 65-year-old Californian named Silva told AFP,"I've seen so many things in their catalog... offered on Amazon and other online retailers for much more." She has gone on to place 20 orders through the app buying jewelry, craft supplies, and gifts.
Helping to promote the app, Temu ran expensive ads during this year's Super Bowl game. The commercials, viewed by 100 million people, told Americans that through the Temu app they can"shop like a billionaire." The ads helped as the app has been installed over 33 million times in the U.S. since its launch. The company has a U.S. office located near Boston although most of its products are sourced and shipped from China.
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