Chipotle Mexican Grill is suing rival Sweetgreen for trademark infringement over the latter's recently released salad bowl.
Chipotle also accused Sweetgreen of using a "font nearly identical" to Chipotle's on its website promoting the new salad. Some of Sweetgreen's ads also use color that's "nearly identical" to Chipotle's trademarked Adobo Red.
In a statement to CNN, Chipotle said it is "committed to protecting our valuable trademarks and intellectual property," adding that "consistent with that, we will take appropriate actions whenever necessary to protect our rights and our brand." Chipotle said in its lawsuit that it reached out to Sweetgreen to stop and didn't receive a response, claiming that Sweetgreen "continued its infringing conduct." It suggested that Sweetgreen alter the name of its new bowl by using the word chipotle in lower case and re-naming it as a "chicken bowl with chipotle."
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