Some people think cilantro is delicious. To others, it tastes like soap. Chipotle has launched an $8 Cilantro Soap bar, made of organic oils and coriander essential oil — and it's already sold out a day after launch.
Chipotle launched a $8 Cilantro Soap bar, made of organic oils and coriander essential oil — and it's already sold out a day after launch. The strange and silly stocking stuffer comes after Chipotle posted a mock photo of a cilantro soap on Instagram in August, engaging both haters and fans of the herb. Making the real thing"plays into a larger trend of turning digital moments into real life experiences," said Chris Brandt, Chief Marketing Officer at Chipotle, in a statement.
And back in 2019 the chain tweeted,"A moment of silence for the people who think cilantro tastes like soap."Cilantro tastes like soap to roughly 4 to 14% of the general population, thanks to genetics.Chipotle is testing a new chicken recipe for the first time in its 28-year historyIn other holiday Chipotle news, the company also recently launched clothing dyed with upcycled avocado pits from its restaurants, which produce over 300 million avocado pits a year.
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