If things go well, as they did for pollo asado, Chipotle will consider a broader launch strategy. (via thknwco)
The latest experiment is chicken al pastor, which is now available at 94 restaurants in Denver . It’s made with spicy adobo, achiote, morita peppers, cilantro, lime juice, and pineapple — a new ingredient for Chipotle,Although al pastor is typically made with pork, Chipotle is using chicken because it “is the most popular protein among Chipotle guests,” company vice president of marketing Stephanie Perdue said in an email.
The test comes six months after Chipotle introduced pollo asado, another chicken dish, across its footprint and a year after it brought out plant-based chorizo and smoked brisket. Those rapid-fire additions are unusual for the chain, whose menu has stayed nearly unchanged over the decades.
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