Chloe Epstein, cofounder and president of Chloe’s, the frozen treats brand, saw a gap in the market and became one of the fastest-growing frozen novelty brands. Chloe’s Oatmilk Pops were the first oat milk pops on the market. To date, the company raised $10 million in equity capital.
She thought about having kids and delved into healthy food research during this time. Her husband’s best friend, Michael Sloan, also a health advocate, joined Epstein in her journey to create a no-additives frozen treat. Through experimentation in their kitchen and advice from a food scientist, the two cofounders opened a soft-served fruit shop in 2010. In a four-year period, they turned their concoctions into frozen pops that are sold in grocery stores.
By 2015, Chloe’s was on the shelves of major food chains with products made strictly of fruit, water and a little cane sugar; they even had a pop truck for summer beachgoers in Montauk. In 2017, the company was chosen to be a part of the second cohort of the Chobani Food Incubator. Selected as a leading brand to disrupt, innovate and inspire a multi-billion-dollar category, Chloe’s continues to collaborate with Chobani and other category-changing brands from the Incubator.
Be resolute in your decision to transition to something else. Make sure it’s not a convenience for a certain period of your life but rather a change for the long term.
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