Consumers are eschewing mainstream fragrances in favour of unique scents that tell a story.
Moody Ko, memories of his childhood in Taiwan are dominated by the scent of jasmine, worn by his grandfather, a lover of perfume, who would bring bouquets of the flower to their local temple. When he came to Australia to study art, fragrance remained a strong influence, and in 1997 he opened his own boutique in Sydney’s Haymarket, calling it
“They want the feelings, they want the story, they want everything, so we can spend one or two hours talking to our customers,” says Ko. “And when you wear the perfume, you can feel that the energy the perfumers did when they made it.”grew by 13 per cent in 2023 compared to 2022, while Inter Parfum, a global manufacturer and distributor for brands like DKNY and Guess,of $636 million in the first half of 2023.
“In the early 2000s there was this class of amateur envisages who weren’t really compelled by this medium where there was just a total lack of real discourse and engagement with it,” says Stimpson. “Pink Manor Decant Club was an attempt to make more accessible something that was an inaccessible creative medium.”
“Perfume says a lot about a person. It’s about finding ways to express myself and what other people smell like which is really interesting to me.” “It’s a sensory experience, one that’s really enjoyable,” she says. “I think everybody should be able to enjoy that. I don’t think it should be limited to budget.”
“It’s weakened the stronghold that classic perfume education had because all of these people are starting to share information,” he says. “Fragrance is quite classical; there are structures that people adhere to. However, the way I did it was so chaotic it almost felt like painting.”
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