Chris Hoy: British Cycling deal can ‘put cycling on Shell’s agenda’ “If you want to make change, it’s better to be on the inside,” the six-time Olympic champion said cycling
However, despite the negative feedback from its membership, Sir Chris Hoy – who secured eleven rainbow jerseys for British Cycling during his illustrious career on the track – has claimed, that while the deal may have been “controversial”, most of the athletes at this week’s world track championships in Saint-Quentin-en-Yvelines believe that British Cycling’s partnership with Shell could help change the oil and gas giant’s policies from within.
“But, put yourself in British Cycling’s management’s position. They need to get a sponsor, they need to have a partner. In the current climate, trying to find a major sponsor for one year, let alone for eight years, is a significant challenge.
“‘We need to get a sponsor’ will the epitaph on this sport’s headstone,” said cycling writer Tom Owen.
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