DAZN wants to become the “Netflix of sports”. There’s just one problem: Netflix wants that title for itself.
Already the world’s largest media company by market capitalisation, Christmas Day marks the global streaming giant’s next big step into sports broadcasting.
If it works well, Netflix may continue fast-forwarding its live sports strategy and begin to scoop up more sporting rights to broadcast to its 283 million subscribers globally. At the weekend, it scooped up the US rights for the 2027 and 2031 FIFA Women’s World Cups, its biggest push into sports so far. But it is still testing the waters as a company self-defined as pro-profit.Among its streaming rivals, Apple TV+ signed a 10-year, $US2.5 billion deal to become the official broadcaster of Major League Soccer in America in 2022.
Those laws were updated this year but didn’t include an amendment for digital streaming rights, meaning when the next major round of negotiations takes place – such as the NRL, for instance – a streaming company, or the likes of Foxtel, could put a price on streaming for viewers.
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