The annual gathering of Hollywood and theater owners in Las Vegas resembled pre-COVID times — and then some — as studios paraded their upcoming movies.
Many of the 4,100 seats inside the cavernous Colosseum Theater at Caesars Palace were filled for the first time since the COVID-19 crisis struck. And all five major Hollywood studios, as well as Lionsgate, hosted presentations jam-packed with footage or new trailers. The box office still has a long way to go, but the breadth of films presented could help win over those consumers who have yet to resume their moviegoing habits.
One studio chief after another talked about the importance of offering a varied slate so that all segments of the audience come back.
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