Stephen Bennett, founder of Country Road, is finally recognised by the Australian fashion industry with an award.
on the unforgiving Australian fashion landscape, which might explain why it’s taken so long for founder Stephen Bennett to be acknowledged by the Australian Fashion Laureate.
“When we started, we were talking about labels rather than brands,” Bennett, who was unable to attend the ceremony at the Sydney Opera House, says from Melbourne. “The word brand wasn’t really a catchphrase in the ’70s. You just have to produce great product.” Recently, the brand has struggled to maintain that sunny optimism, with Country Road’s sales falling by 8.8 per cent in the 18 weeks before November 3, executive reshuffling and“I’m not involved in the business, so the thing that I feel good about is the legacy that we were able to establish in those first 26 years,” Bennett says. “For us, it was always more about the Country Road person than just clothes.
Bennett scraped across the finish line to receive the award created by IMG and the NSW government in 2008.
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