The Cleveland Monsters notched a hat trick off the ice on Wednesday after unveiling three new features for the team's branding—new color schemes, logos and marks.
A new primary logo that features the Monster peering forward menacingly from the Lake Erie surface with the team name encapsulated around it features new, simplified colors. Those colors—Bessie Black and Lake Blue—are inspired by both the Monster and the waters it calls home.
A secondary logo highlights the Monster itself from a side view as it seemingly lurks in the water with a target in mind. The unveiling comes following a multi-year process led by an internal team of brand managers and graphic designers from Rock Entertainment Group that the organization is excited to introduce to fans before the upcoming season.
The on-ice brand details and marks were unveiled in person Wednesday evening at Rocket Mortgage FieldHouse for Monsters Hockey Club members and stakeholders.
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