CMAs Producer on Wrangling Reba, Dolly Parton, Willie Nelson, Kacey Musgraves, Halsey and Mostly Femme Cast
and McEntire as cohosts, a high-wattage antidote to the epidemic of awards-show hostlessness. Their emergence as a trio coincided with a theme of celebrating women… although that doesn’t mean they won’t be invited back again, if the CMAs next got around to, say, The Year of the Man. Here, he details what went into some of the night’s key moments.In this day and age, you know what ratings are like, and to be up and to be up as much as we were, makes the next day so good.
And then some things are out of my control: certainly Maren Morris winning for album of the year, and then Ashley McBryde getting new artist of the year, and we also had the first female musician of the year .I have had a blessing of being able to work with these women and know them and call them my friends, and I just could not let them down. The first time I worked with Dolly was 1991. I did a bunch of music videos with Reba back in the ‘90s. I did all of Gretchen Wilson’s music videos.
My plan on getting Dolly was a strategic plan. The first time we worked together was on a single of hers called “Silver and Gold” in 1991, and I produced and directed that music video, and continued to after that, when she made a trio record, “Honky Tonk Angels,” with Tammy and Loretta. But you’re right: She’ll say no to me in a heartbeat. Dolly does what she wants to do, and rightfully so. But I was strategic about it, and instead of doing it over the phone, I asked for a one-on-one meeting.
Here’s the thing: We love the ACMs. We want country music to do well, so we want the ACMs to do well, as well, too. And I don’t really look at it that way, because Reba hosted the CMA Awards before she hosted anything, and so that never came into play.
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