Announcing the 2019 CMONext list: 50 game-changing marketing leaders
Chief marketing officers sit at the forefront of change within their organizations, driving technology investment, innovation, customer experience, new-product development, and the shaping of purpose, values, position and culture.
This year’s CMO Next listers are leading marketing and brand at startups; young, direct-to-consumer companies; and large, established brands. This year’s list makers hail from companies such as Allbirds, Freshly, Brandless, Drizly and Stitch Fix as well as Saucony, Carhartt, Moleskine and REI Co-op. Among the 50, some are new to the role; others have logged years in the seat.
Kevin Lane Keller, the E. B. Osborn Professor of Marketing at the Tuck School of Business at Dartmouth College, agreed. “CMOs and marketers in general get involved with so many different parts of the business—they really are asked to do so many different things. That is only going to increase with all the different interfaces with marketing and finance, operations, corporate strategy, etc.”
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