In the run-up to the CMA Awards, CMT furthers its Next Women of Country campaign while AppleMusic recruits Kelleigh Bannen as its new Nashville voice
invited select industry executives for “a seated breakfast and discussion about representation and gender disparity in country music” in Nashville with executives Dawn Ostroff and Brittany Schaffer. According to sources who were at the breakfast, Spotify, under fire for gender imbalance in their playlists and algorithms, offered talking points about a problem of which most in the audience were already well aware.
Meanwhile, Apple Music proved that sometimes change can be much more simple: the streaming service launched its Today’s Country playlist last week, along with its first-ever country show, hosted by, which debuted yesterday in Nashville with a live taping. The new playlist is gender-balanced , led by Miranda Lambert’s “It All Comes Out in the Wash.”
At the event, hosted by Fram alongside Martina McBride , the new class showcased the sonic diversity that exists among the women of country music — from the detailed storytelling of Whitters to the bold harmonies of Walker County. The fact that radio has been historically hesitant to play two women back-to-back on a playlist is something that still perplexes Tanya Tucker.
“Brandi, I think she’s from another world,” Tucker said. “She’s more than human, she’s a leader and a fighter, and she wants to change things.” Onstage at the event, Carlile invited country radio — which still is barely playing the Highwomen’s single— to join along. “What we’re hoping, and what we’re inviting country radio to do, is to catch up,” Carilie said while accepting her award, reading from notes she’d scrawled on the back of a drawing her young daughter made her that morning.
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