The main event at the music festival sometimes called the 'influencer Olympics' is a big money game.
Sophie says that for her it is work, not play.
After 2023's first weekend, she racked up one million views on a video in just a few days - something not typical for her. Sophie, who self-funded her previous two Coachella trips, says she finds it easier to enjoy the festival that way. The price for a four-night stay during the same weekend next year is $300,000 - but a company will rent it for much longer to prepare for and clean up after the event.
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