Coachella Was Once About Music. Now Critics Say It’s the ‘Influencer Olympics’

Coachella was once a festival home to flower crowns, the occasional celebrity sighting, and a focus on musical discovery

festival house and parties to her more than 5 million followers. For online creators at the festival, fashion often takes precedence over music. Earle’s Coachella videos accrued more than 100 million views, with her outfit videos getting the most traction. ., naturally, leaves creators’ millions of followers wishing they were there too. According to Loren Gray, an influencer and singer with over 75 million followers across platforms, much of it is smoke and mirrors.

Gray also refers to the festival as “the influencer olympics” in a video shared on TikTok. “They just drive their little butts out to the desert to take Instagram photos, make TikToks and ‘Get Ready With Me’ [videos] and then they drive back,” she says. “If you feel boring and sad because you’re not at Coachella just know that most of those people aren’t there either. It’s like a very common occurrence.

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