Coca-Cola will start selling four varieties of its energy drink — Coca-Cola Energy, Coca-Cola Energy Zero Sugar, Coca-Cola Energy Cherry and Coca-Cola Energy Cherry Zero Sugar — in the United States in mid-January.
The beverage company will start selling four varieties of its energy drink — Coca-Cola Energy, Coca-Cola Energy Zero Sugar, Coca-Cola Energy Cherry and Coca-Cola Energy Cherry Zero Sugar — in the United States in mid-January. Coke Energy and Coke Energy Zero Sugar are already available internationally, but the cherry flavor is new. The new product is designed to help Coke to introduce Coca-Cola drinkers, who may not consume energy drinks, to a growing category.
Coca-Cola thinks Americans are finally ready for Coke with coffee To figure out how to make Coke Energy work in the United States, the company spoke with more than 1,100 people — including energy drink consumers and those that don't regularly drink the beverage — to make sure that it delivers what people want. The company plans to introduce the product by advertising it through television commercials and billboards, as well as handing out samples.
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