Coca-Cola and spirit and wine giant Brown-Forman Corp. are shaking things up with a new canned, ready-to-drink, pre-mixed version of the iconic Jack and Coke cocktail.
RTD will be made with Jack Daniel’s Tennessee Whiskey and Coca-Cola. The beverage will be available in markets around the world, with an initial launch planned for Mexico in late 2022 and a U.S. launch in 2023.
The global benchmark for alcohol beverage volume is 5% but will vary depending on the market. A zero-sugar version of the beverage will also be available. "This relationship brings together two classic American icons to deliver consumers a taste experience they love in a way that is consistent, convenient, and portable," Brown-Forman Corporation CEO Lawson Whiting said in a statement. "Brown‑Forman has been a leader in the ready-to-drink category since we launched our first Jack Daniel’s RTD more than 30 years ago.
In 2018, Coca-Cola launched Lemon-Dou, its first entry into the alcoholic beverage market since the 1970s, which is currently available in Japan, China and the Philippines.
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