Coldplay-approved: Study shows that yellow cars depreciate the slowest
. Unsurprisingly, it discovered that the average car loses 22.5% of its value over three years. However, yellow cars only lose 13.5%, which represents a significant difference in terms of resale value. It's not necessarily that yellow is popular;Beige takes second place overall in the study; beige cars lose 17.8% of their value over three years. Third place goes to orange cars, which lose 18.5% of their value during the same period. Don't get your colors mixed up, though.
Analyzing segment-specific data uncovers several surprises. Yellow comes out ahead for SUVs, convertibles, and coupes, beige takes first place in the pickup segment, brown takes the gold in the sedan segment, and green is the most sought-after color by minivan buyers. While the study focuses solely on colors, it's also an interesting look into how different body styles depreciate. On average, a yellow coupe loses 5.6% of its value over three years; that's the smallest drop.
"Every year consumer preferences shift, as reflected in the ever-shifting order of resale value retention for different colors. But one component remains consistent: common colors like black and silver are never the best for resale value retention. There are just too many cars available in those colors to elevate resale value," said Brauer.
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