Without its own unique location or a grassroots connection, the Super Netball expansion club faced challenges from the outset
s the sun set on the ANZ Championship in 2016, the most salient question centred around where three new teams would come from to form a standalone Australian competition. Five Australian teams participated in the trans-Tasman league, all of which had history dating back to the start of the Commonwealth Bank Trophy in 1997 and were owned by their respective state netball associations.Netball
In Sydney, the Giants were able to take advantage of growing western Sydney support for their AFL team, while maintaining a connection to the grassroots through the partnership with Netball NSW. This provided access to local clubs and associations, with regular visits out to suburban netball competitions on weekends to drive fan engagement across codes.
And yet, from an outsider’s perspective there appeared little effort from the start to bring football supporters across, to educate them about netball or to nurture a fanbase. Instead they assembled a team of stars, did not bring in a coach of the calibre to support those stars, and assumed success would follow and with success would come fans. It was the Field of Dreams model of success – if we build it, they will come.
Australia Latest News, Australia Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Magpies’ future in peril as Netball Australia turns modest profitJust as Netball Australia was preparing to announce a modest profit after two years of multi-million dollar losses, the Super Netball competition was rocked by the news that Collingwood’s netball program could be scrapped.
Read more »
Dreams and disappointments: Women share their stories of egg freezingHopes, dreams, and disappointment. Five women aged between 24 and 41 share their stories of egg freezing.
Read more »
Geelong forward on the sidelines after rupturing testicleGeelong will lose Ollie Henry after the young forward suffered a ruptured testicle in the loss to Richmond. 7NEWS
Read more »
Martha Stewart, 81, becomes oldest Sports Illustrated swimsuit cover modelTelevision personality says posing for the magazine’s annual swimsuit edition is ‘kind of historic’ – and that her friend Snoop Dogg will think it is ‘fantastic’
Read more »
Voice support slides again as debate rages over modelExclusive: Support for a Voice to parliament has tumbled as debate over the preferred model appears to be increasing the risk of a referendum defeat.
Read more »
Voice support slides again as debate rages over modelSupport for the Voice has tumbled from 58 to 53 per cent over the past month in the crucial “yes or no” question that will decide a referendum on the issue later this year, deepening the risk of defeat after furious disputes on the change. Read more:
Read more »