Column: Self-serve beer at Dodger Stadium? Nope. Let's take the 'self' out of 'self-service'

Self-service is supposed to save us time and money. What it really is: just a con to make the consumer do the very work they are paying for.

The collective message of Emmy-favorite dramas reflects a more general feeling of being trapped and manipulated by forces greater than ourselves.ID-checking, self-serve beer machines. Not only does this raise lots of questions about borrowed IDs, but what’s going to happen when those $17.

Honestly, is waiting in line to talk to a trained worker really more time-consuming than spending hours hunched over a screen searching/downloading/uploading/entering your credit card number online only to have what you thought was a completed transaction vanish into the ether? It’s a Tom Sawyer-like con job, without the Twainian charm; not only is the consumer increasingly doing all the work, we’re taking the blame when the system fails. Seriously, if I read one more piece advising travelers— “give yourself” extra travel days; get to the airport three hours early; do not check bags; fly nonstop; build your own airplane and learn how to fly it — I will scream.

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