The top streaming programs in 2023 were not originals, but shows that originated on old school TV. With this in mind, should broacasters be marketing to younger viewers in the hopes of luring them …
From left: Johnny Galecki, Jim Parsons and Mayim Bialik in a scene from the series finale of “The Big Bang Theory” which originally aired in 2019. Clearly, audiences are still drawn to long-running shows with 22 episodes a season. Maybe these shows have serialized elements. But even so, each episode is a stand-alone story. You can dip in and dip out at your leisure.
Q: Yes! If you were still at NBC or Fox, wouldn’t you be thinking: Gen-Z is streaming the kinds of showsI’d be thinking: How can I get the biggest audience possible? And that’s more about the programming than a marketing effort. It’s what the broadcast networks are still doing to this day. The biggest audience isn’t just 50-plus, it’s everybody.
Q: Conventional wisdom for the past few years is that network TV is dying. And I want the broadcasters to be able to stick around and still make these kinds of series, even if I’d like more variety beyond cop shows and hospital shows. A: The reality is, people don’t really mind advertising. And streamers are starting to make shows that could easily live on a broadcast network, like “Virgin River” on Netflix. That’s a classic example. There’s nothing about the show that wouldn’t work on a broadcast network. And there are more and more shows like that.
A: Here’s the thing to remember: We’re always talking about a moment in time, as opposed to stepping back and saying, “Where is this all going?” Q: It’s almost like you’re saying this is what TV is meant to be. It’s what it wants to be and what it will be, regardless of the technology.
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