The biggest risk around Pride marketing used to be getting accused of 'rainbow-washing.' Now it’s threats to workers.
This copy is for your personal, non-commercial use only. Distribution and use of this material are governed by our Subscriber Agreement and by copyright law. For non-personal use or to order multiple copies, please contact Dow Jones Reprints at 1-800-843-0008 or visit www.djreprints.com.
https://www.wsj.com/articles/combative-consumers-change-the-marketing-strategy-for-target-and-bud-light-97ca0ac2In-person confrontations and the conservative focus on trans issues have disrupted the usual story of purpose-driven marketing, in which brands take stands on social issues
Australia Latest News, Australia Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Target, Bud Light investors lose billions on marketing missesInvestors in Target and Bud Light parent Anheuser-Busch are getting punished after a string of marketing controversies takes a toll on shares of both companies.
Read more »
Mr. Wonderful: 'Bud Light Has Become Posterboy for Brand Mismanagement’Businessman Kevin O’Leary, known as “Mr. Wonderful,” says that Bud Light “has become the poster boy for brand mismanagement” after its partnership with transgender TikToker Dylan Mulvaney that led to a national boycott of the brand.
Read more »
Anheuser-Busch offering free beer after recent Bud Light backlashFans of Budweiser can enjoy a rebate on several products this month, including over Memorial Day weekend.
Read more »
Bud Light Practically Giving Beer AwayAmericans can get up to $15 back from their purchase of Bud Light and a few other Anheuser-Busch products.
Read more »
Calvin Klein ad goes viral after Bud Light controversy: 'What a great way to Bud Light themselves'A Calvin Klein ad from 2022 featuring a bearded transgender man in a sports bra before top surgery has now gone viral – after Bud Light’s promotion with transgender influencer Dylan Mulvaney …
Read more »
Stores selling Bud Light for free as Mulvaney backlash continuesSome local stores are selling Bud Light products for free because of a Memorial Day rebate special and a reduced price for the brand since its online backlash.
Read more »