TORONTO — Cineplex Inc. says a case launched by the Competition Bureau against the theatre chain over movie ticket fees should be dismissed because it’s based…
Cineplex’s defence centres on its view that there is no price dripping in its purchase process because moviegoers are promptly told about fees they may face.
Cineplex began charging the fees in question on June 15, 2022, as an online booking fee for certain advance ticket purchases. This meant anyone making their purchase at a theatre was not charged the fee. Customers taking advantage of promotions such as buy one, get one free deals were also not charged the online booking fee.
The case comes as Cineplex has been working to recover from the COVID-19 pandemic, which saw its theatres forced to close in most provinces, putting pressure on revenues.
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