Concussion PSA compares youth football dangers to smoking.
BOSTON — Everybody seems to be having fun when the kids in a new public service announcement are just playing football, until one boy is thrown to the ground and the background music turns ominous."Tackle football is like smoking," a youthful voice-over says as a smiling, motherly type lights a cigarette for one of the pre-teen players."The younger I start, the longer I'm exposed to danger.
"We now have the data that show that playing youth tackle football and developing CTE is correlated in a very similar way to smoking, and developing lung cancer," Nowinski said."We're trying to help parents visualize that those two things are equally bad: Letting your kid smoke and letting your kid play tackle football are both bad ideas."
According to the foundation, the ad released Thursday cost $126,095 to produce. Many of the services were donated by those who have been affected by CTE, the degenerative brain disease that has been connected to repetitive blows to the head in contact sports like football and boxing. Look closely, and you may notice that the referee in the PSA is former San Francisco 49ers linebacker Chris Borland, who retired from the NFL at the age of 24 after one season — and two diagnosed concussions.
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