Consistently Inconsistent Brows Are Going to Be the Biggest Brow Trend of 2020

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Consistently Inconsistent Brows Are Going to Be the Biggest Brow Trend of 2020
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Bold brows aren't going anywhere, but they're going to look a bit different as we enter the new decade.

Before 2010, beauty trends typically came from the pages of magazines, fashion week runways, and the red carpet. But on October 6 of that year, Instagram was added to Apple's App Store. In less than 10 years, the photo-sharing app has evolved from feeds filled with spontaneous, low-res pet and vacation photos, to grids filled with stylized, staged #OOTDs and a place where beauty trends are born. And no makeup element has been influenced by the "Instagram effect" more than eyebrows.

"I think people are going to go through all the lengths to make their brows look natural as opposed to overdone," says celebrity makeup artist, who works with Revlon ambassador Ashley Graham. "Think less of that stamped-on brow look, and more of a soft, fluffy brow. As for what type of pencil to use, find one that will give hairs a soft, shadow effect, similar to getting a brow tint. Hughes favorsImage zoom"The dual-tones allow the brow to look really soft, ethereal, and not too heavy," says Hughes. "It also has a spoolie on the other end with a Kabuki flat brush to blend it. There’s not that much you can do with the typical spoolie, so that’s what makes this product special — it’s like an eyeshadow brush for your eyebrows.

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