Consumers start to spend again on fashion, personal care as lockdowns ease

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Consumers start to spend again on fashion, personal care as lockdowns ease
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Shoppers are heading back to the nation's malls, with data showing a lift in spending on clothes, beauty products and haircuts in response to the easing of coronavirus lockdowns.

Shoppers are returning to the nation's malls and spending, data from the ANZ and Commonwealth Bank shows.ANZ reported that in the week to May 22, personal spending was in positive territory year-on-year driven by strong growth in the services and grocery sector.

Senior economists Adelaide Timbrell and David Plank said although the figures might be affected by many businesses requiring customers to use cards rather than cash, there was a clear improvement in shopping activity.They said it appeared some consumers were tapping into their "household travel budget", which, because of state and international border bans, had remained unused over recent months.

"It seems that ANZ-observed retail spending is still stronger than what we might have expected before the full reopening of the economy," they said. "Non-essential retail growth is converging with elevated grocery spending, as fashion sales almost fully recover and home-related spending remains strong."

Even areas that had been heavily affected, such as car hire, car park and petrol station spending, were showing signs of improvement. CBA's data, which also covers the week to May 22, showed further improvement although it noted total spending was still down on where it was in early January before the onset of coronavirus.

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