To take advantage of stem cell therapy, you need a donor match, which is sometimes hard to find. Now, stem cells can be banked when a child is born so, if the need arises, the matching stem cells are at hand.
"Currently, only about 2% of parents freeze umbilical cords to preserve stem cells," said Cross. To make storing stem cells in a safe accessible for everyone, Cross started working on Anja in February 2021 and launched the startup in July.
Clients have the option of choosing to store cord blood in the Anja safe for $35/month, umbilical cord blood and umbilical cord tissue for $65/month, or umbilical cord blood, umbilical cord tissue, and placenta for $85/month. You pay fees for eight years, then get the next 12 years for free.
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