Sen. Cortez Masto’s campaign has targeted Latinos generally for months, but she and Somos PAC, a major Latino group in the state, have specifically targeted Latinas, believing such women could very well play a major role in tipping the election.
Nov. 8, 2022, 12:13 AM UTCLAS VEGAS — On a recent September evening, amid clattering plates of sizzling chorizo and queso fundido, Latina business owners packed into a popular Mexican eatery to talk about the stakes of Sen. Catherine Cortez Masto’s losing her seat.
Barreat credited Cortez Masto for helping her secure small-business assistance to help her business survive the economic hit.Cortez Masto, who became the first Latina ever elected to the Senate in 2016, needs such women if she is to survive Tuesday’s election, which remains on a knife’s edge.
The strategy to target Latinas began months ago in the spring, before Cortez Masto even knew whom she’d be up against in the general election. Then, Somos PAC, a Democratic-aligned group that advocates for Cortez Masto, began an air assault against Laxalt on Spanish- and English-language TV. “Everyone else thinks that a Latina is just someone that doesn’t have an education, that has a lot of kids [and] that are stay-at-home moms. The rest of the community doesn’t see us as someone who can become a senator.”
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