Sephora has settled a lawsuit claiming that the company sold customer information without proper notice in violation of the California’s landmark consumer privacy law.
SACRAMENTO, Calif. — Sephora Inc., one of the world’s largest cosmetics retailers, has settled a lawsuit claiming that the company sold customer information without proper notice in violation of the California’s landmark consumer privacy law, state Attorney General Rob Bonta said Wednesday.
“Some of the most intimate details about your life are being harvested," he said. "The more data a company has on you, the more power they have over you, the more they can target you to buy their goods and services.”The act was passed by state lawmakers in 2018 andin 2020. It gives California, home to Silicon Valley, what is viewed as the strongest U.S.
The company said its tracking allows it “to provide consumers with more relevant Sephora product recommendations, personalized shopping experiences and ads” but that customers can now “opt-out of this personalized shopping experience” easily.
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