Based on 6,000 interviews across the month, the confidence survey measures attitudes to household finances, property prices, job security and business activity.
Darren Yaxley, from YouGov, said:"With the cost-of-living crisis continuing to rumble on, this data suggests that, perhaps unsurprisingly, consumers' household finances are bearing the brunt.
"Other metrics such as house value, job security, and business activity remain stable for the time being, but it remains to be seen whether these will experience a similar freefall as the country continues to feel the squeeze."Kay Neufeld, head of forecasting at CEBR, said the confidence index was in"freefall, as consumer sentiment now stands at the lowest level in 17 months".
She added:"Worryingly, consumers are also becoming less optimistic on the outlook for business activity going forward, which is likely driven by greater anxiety about a potential recession further down the line." Sarah Pennells, consumer finance specialist at Royal London, said:"Our cost-of-living research shows that people are already cutting back their spending on food, fuel and energy bills, with only one in 10 people saying they weren't planning any cutbacks.
"While those on the lowest incomes will spend a bigger percentage of their income on household expenses, we found that people across all income bands were worried about higher energy bills."
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