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The Barbie movie might have been and gone but I am definitely still in my pink era. And it turns out I’m not the only one, with Cotton On Kids partnering with Mattel to craft a Barbie and Hot Wheels campaign inspired by the current racewear trend for babies, boyswear and girlswear. The pieces are already live on the website and are garnering considerable interest from parents on Instagram. “My boys won’t take off their @cottononkids hot wheels fits,” one mother wrote.
All you need to do is follow Cotton On Kids on Instagram here. The Hot Wheels collection boasts 21 options, priced between $4.99 and $89.99, including the ultimate Racing Jacket that is already flying off the shelves. The Barbie collection features 31 options, priced between $4.99 and $89.99, headlined by the Boiler Suit that screams playground showstopper.
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