Could NFTs and crypto help Japan’s ‘Cool Japan’ strategy?

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Could NFTs and crypto help Japan’s ‘Cool Japan’ strategy?
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What can blockchain technology do to help boost the 'Cool Japan' campaign?

Japan has consistently been a leader in the tech industry, so it’s a logical step forward that, given current trends in the space, the Cool Japan movement might incorporate Web3 to strengthen its initiative. Bringing Web3 into the mix alongside the popular culture aspects of the movement could prove a boon for the mission, but this move has not yet been implemented by the government-led movement.

The “Cool Japan” television series explores Japanese culture from the perspective of foreigners. Source: CR-Nexus The success of the movement in the recent past isn’t wholly known, but what is known is that, as industries shift and times change, the strategy should as well, creating more of a potential for success in the future.

“Right now, there are three policies in place. One policy is for taxing companies, which has made many Web3 companies leave Japan and move to other countries, like Singapore,” said Wang. “I think this will change soon, though. They want to create a better environment for Japan to have these kinds of businesses.”

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