Not so fast, says Vogue’s senior sustainability & features editor Emily Chan.
, it remains to be seen whether this will outweigh the effort required to get a garment fixed, if the item wasn’t particularly valuable in the first place.
Although experts are sceptical about whether the EU’s eco design guidelines will have a significant impact on fast fashion, there is more hope for its proposals – which would make retailers financially responsible for the collection, sorting and recycling of garments at the end-of-life stage. While the finer details of the plans have not yet been made public, this could incentivise brands to produce less.
Other campaigners have also argued for the need to introduce living wage legislation – which would mean that retailers could no longer rely on cheap labour to produce vast volumes of cheap clothing. “Millions of women globally make our clothes,” Ciara Barry, campaign co-lead at, says. “The vast majority earn so little they are trapped in poverty.
Although the EU proposals are a start, it‘s clear that they don’t go far enough to actually halt the rise of fast – and ultra-fast – fashion. “Without addressing overproduction, there is no end to fast fashion,” Skinner concludes.
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