Credibility and trust are two of the most important components to be successful in affiliate marketing.
Transparency, Transparency, Transparency
In your brand style guide, don't forget to clearly outline activities and behaviors prohibited by your network's terms and conditions. Brands need to be honest and transparent with their audience about their affiliate partners through disclosures and by labeling any affiliated links in their content. Being transparent and keeping an open line of communication is key to delivering individualized customer service and addressing any challenges that come up.
We always advise a brand partner to integrate the marketing strategy across every touchpoint. It gives them full visibility of the affiliate and cross-platform interactions while allowing them to make strategic data-driven moves and achieve optimal results. To mitigate deceptive tactics, brands must adhere to industry guidelines and have the tools and resources required to ensure full compliance with current regulatory laws.
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