India's government has backtracked on a widely criticized campaign encouraging people to promote Hindu values by hugging cows on Valentine’s Day.
The Animal Welfare Board of India said in a brief statement Friday that it had withdrawn its proposal for “Cow Hug Day” on Feb. 14. The cow has long been worshipped as a motherlike figure in Hindu-majority India, where the slaughter of cows is banned in most states.
Appealing to these sentiments, the Animal Welfare Board had asked people to go out and physically hug cows, saying “the dazzle of Western civilization has made our physical culture and heritage almost forgotten.” has promoted Hindu nationalism, also known as Hindutva. In recent years, Hindu nationalists have tried to discourage Valentine’s Day celebrations by vandalizing stores, setting fire to cards and gifts and harassing couples who show affection in public.
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