'Creating a Crypto Terminal for macOS: Lessons Learned From Expanding Our Product Ecosystem' cryptotrading trading
– the makers of a popular “swiss multitool” trading platform for Windows. Let me tell you the story of how we skipped on the obvious decision and built something our audience was actually excited about.It all started a few months ago when our company reached a point where expansion started to look like the next logical step. At that point, we had a vague sense that there was a demand for a macOS-based trading terminal. There was even a portion of our users who ran the Tiger.
We can see it by the wildfire that Revolut and Robinhood were for the iOS and macOS crowd. And yet, when we took a closer look at the Fintech product lineup for Mac, we found neo-banks, investment platforms and stock trading apps, but one element was distinctly missing. Can you guess what it was?That’s right. In 2021 if you had a Macbook, disposable income and an acute interest in all things Blockchain, your options would be limited to pretty much a bunch of web-based exchanges.
Meanwhile, the cryptocurrency momentum was building. The explosion of cryptocurrency trading in the first half of the year led to +100% growth on all exchanges listed. Q1 2021 saw the highest levels of crypto trading ever. Clearly, a carbon copy was completely out of the question at that point. Instead, we figured that our best bet for a market fit is a well-designed native cryptocurrency trading terminal for Mac.for macOS. It’s a 100% native application that visually stuns upon the first launch. Our design team did a wonderful job of making T.T look and feel totally in-line with other macOS applications.
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