Plan for T20 tournament opens up potentially lucrative market in Asia
England celebrate after winning the men’s T20 World Cup final against Pakistan in November 2022 at the Melbourne Cricket Ground.England celebrate after winning the men’s T20 World Cup final against Pakistan in November 2022 at the Melbourne Cricket Ground.to be added to the Los Angeles 2028 Olympic programme, multiple sources have told the Guardian, and will be joined by flag football as well as baseball and softball.
Cricket has been played once before at an Olympics, in Paris in 1900, when England and France played a single match for the gold medal. But in Los Angeles there will be a T20 men’s and women’s tournament that will open up a potentially lucrative commercial market in the Asian subcontinent. The current Olympic broadcast rights in India are sold for individual Games and reported to be worth just £15.6m for Paris 2024. But industry experts have told the Guardian that, depending on the format and the number of guaranteed matches for India, this figure could rise to £150m if cricket was included in Los Angeles.
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