Beginning in May, SiriusXM will have the global ad sales rights to 'Pod Save America,' 'Pod Save the World' and more.
As part of the deal, which begins in May, SiriusXM will have the rights to both sales and sponsorships of digital video, social media and live events produced by Crooked Media.
“We are excited to team up with SiriusXM to extend that mission to a bigger audience,” Crooked Media co-founders Jon Favreau, Jon Lovett and Tommy Vietor said in a joint statement on Wednesday. “This deal allows Crooked to invest in more shows, expand our creative network and reach more listeners while remaining a fully independent company, which has been crucial to our ability to make great shows and mobilize a growing, engaged community.
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