Martin Reis says he 'uses the universal languages of football and humour to address pedestrian safety, privilege and social interaction in dense urban settings'
World Cup fever has spread to road safety campaigning as a referee has been spotted handing out yellow and red cards to motorists who block junctions with their driving, putting pedestrians and cyclists in danger.
The photographer behind the skit has 'refereed matches' at various notorious junctions across the Canadian city of Toronto during the women's World Cup and even named his act the 'Crosswalk Referee' presented by The Federation of International Fun Artists .
>"This is the road violence that cyclists deal with every single day in cities like Toronto": Shocking video shows driver in Canada running over and dragging cyclist Reis' first fixture took place during rush hour at the junction between Bathurst and Richmond on July 27, before he moved on to an early morning showdown with the King and Bay junction at 8am on Monday 31 July.
His latest engagement, at Peter and Richmond on Wednesday evening, saw a video shared widely on social media, titled 'The hero Toronto deserves' and attracting acclaim from his new fanbase.
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