The GM-owned company only operates in San Francisco.
In his comments today, Vogt implied that Cruise’s relationship with GM gives it an edge over its competitors, thanks to the latter’s expertise in manufacturing vehicles at scale. This will ensure that Cruise can not only deploy its vehicles in new cities quickly but can do so while absorbing the costs associated with each new launch.
“Each one of these new markets has overhead,” he said. “We’ve orchestrated a glide path, where on one hand, the technology improvements we’re making unlocks new markets, like new capabilities — maybe really harsh weather or other things — and on the other hand, you see us ramping up manufacturing capacity to push vehicles into those markets.”
Cruise’s current fleet is comprised of Chevy Bolt electric vehicles outfitted with sensors, like camera, radar, and lidar. The company is testing its next-generation vehicle, the Cruise Origin, at a proving ground in Michigan, with plans to ramp up production next year. “The Origin is a real vehicle now, and we’re currently testing it on closed courses,” Vogt said. “It’s actually driving autonomously here.”
Vogt predicted that Cruise would generate up to $1 billion in annual revenue by 2025 — a bold statement given how slow AVs have been out of the gate.Subscribe to get the best Verge-approved tech deals of the week.Please confirm your subscription to Verge Deals via the verification email we just sent you.By submitting your email, you agree to our
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