A new Cuban ride-hailing app may help U.S. travelers now that the Trump administration has restricted all flights to Cuban cities except the capital, Havana
Creating the app was no easy task; the entrepreneurs spent a year working at home to develop it and when they needed to connect to the internet, they would work from a WiFi hot spot at a nearby park.
The work paid off. Cubans like Patricia Perez, 32, a private entrepreneur who works as a translator, use the app. Damian Martin, the web-designer and co-founder of Sube in Sube's office in Havana, Cuba on Dec. 6, 2019.Perez said she prefers using Sube since it's fast, reliable and available 24 hours a day. “I use Sube because it is, right now, the most powerful tool I have to move in the city.""Our biggest challenge is the quality of internet connectivity in this country,” Cuevas said.
They offer rides in regular cars, as well as the old classic American cars to which tourists gravitate. Users also have an option of reserving a ride through the messaging app WhatsApp. “We are young, Cuban entrepreneurs and we have created an app that is 100 percent ours,” Cuevas said.
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