Cult Gaia launches its first-ever swim collection.
Serendipity. I started designing swim that ties back to our ready-to-wear because I love keeping a lot of our styles sheer and use it as a layering piece so the clothing has more end uses. l have always been the person that buys the cover-up to wear with jeans and at the beach so that’s how this collection really came to be. I also think our visual language aesthetic has evolved and so much of our hardware and accessories design lends itself to elements that look so beautiful in our swimwear.
Like the amorphous faux tortoise and brass rings that we used as a detail and the clear straps that make it look like the bikini is suspended on the body.I imagined a modern goddess woman went back in time to 60s poolside parties and what she’d be wearing. We also derived a lot of inspiration from the brand itself and made sure that every fabrication looked almost iridescent in a non-obvious way under the warm sun. It was also important to me to make the collection super wearable and accessible.
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