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Cupra is one of the 10 brands under the Volkswagen Group umbrella, and it remains a niche brand in Australia. It’s a subsidiary of Spanish manufacturer
, and was launched as a standalone brand in 2018. It’s currently headquartered in Martorell near Barcelona, Spain, and like Ibiza GTI 2.0 16V Cupra Sport. That car was a street-legal version of the Ibiza Mk2 kit car used in motorsports competition at the time. Cupra Racing saw success in the FIA 2-litre World Rally Cup in 1996, 1997, and 1998, taking out wins in all three years with the
introduced various hot hatchbacks wearing the Cupra badge. Those included Leon Cupra 1.8 20V in 1999 and the more powerful Ibiza Cupra R in 2000. In the same year the CEO Luca de Meo suggested a standalone Cupra brand was possible in that year, at which point the only Cupra available was a performance version of the Leon. In February 2018,
Leon Mk4. The Formentor was introduced in 2020 after it was previewed as a concept vehicle the year before, which bore the notable record of being the first Cupra product that was not shared with branding on any Cupra model sold here, and the subsidiary firmly remains a standalone brand in the Australian market. Since its local launch, Cupra has rolled out plug-in hybrid versions of cars like the Formentor, beating Volkswagen’s namesake brand to doing so in Australia, while it continues to sell the all-electric Born in one variant. Soon to join the range is the petrol and hybrid Terramar, as well as the Leon Sportstourer wagon and the electric Tavascan.
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